Millions! Ok, maybe not millions. The truth is that the amount of income you generate through Peakz is directly proportional to how much effort you put into the channel, as well as your other marketing channels – especially social media. In that way it’s exactly the same as you training for a match: the more (and smarter) you train, the better your results will be. In the content-creator market, where musicians, influencers and artists are mainly active, we see a conversion rate between 1% and 5% – meaning 1%-5% of their fans and followers convert and becoming paying fans and followers. Since sports is one of the highest-engaging topics on social media, there’s no reason Peakz won’t be able to generate the same. That said, it doesn’t happen immediately, or right after a few posts. It’s all about continuously posting cool content, sharing teasers on your social-media accounts, engaging with fans and more. So, enough talk: let’s focus on enabling you to maximize what you can get out of Peakz. And that’s exactly what this article is about: the 5 factors that determine the amount of income you generate on this platform. 

Factor 1: Your social media following 

Have you ever heard of the term “Content marketing”? Because when you start your own Peakz channel, you basically become a content marketer. Content marketers and sales people usually work according to a funnel, and that funnel has three simple stages: 

  • Top of Funnel (TOFU) – the stage where you’re generating awareness. Generally something everyone has access to. 

  • Middle of Funnel (MOFU) – the stage where someone is considering to convert; in your case that means someone is considering to become your scout 

  • Bottom of Funnel (BOFU) – the stage where all that’s left is to decide if they’ll convert from a fan into a scout.  

Think of your social media following as TOFU. It’s free and openly accessible to everyone. It requires no commitment (other than pressing “Follow” or “Like” on your profile), and its barrier to entry is low. Your job? To help fans (Top-funnel stage people) down the funnel. That’s why the bigger your following on social media, the more people can go through the rest of the funnel.

So what are we trying to tell you? Increase your social-media following and give (nearly) every post a clear Call to Action towards the next stage, which is the consideration stage. That call to action could be a special livestream event where you’ll tell your fans what’s in store for them if they become your scout, it could be a fun competition or a quiz among your fanbase or something else – whatever suits you.

Factor 2: Your own brand awareness

“Brand awareness” simply means the amount of people that know about you and what you stand for, and what your unique brand promise is. That’s why your social-media following is a sum of a greater whole. Your overall brand awareness is what draws people to follow you on your channels. Brand awareness isn’t easy to measure, but think of it like this: if you’re a boxer, how many people know your name vs. Mohammed Ali? If you’re a tennis player, how would your name compare to Serena Williams? These are people that everyone knows, even if they don’t follow the sport. That’s because they take their fans on more than just their athletic journey – they also show them how it affects their lives.

If you can create a story that ties that all together, you can soon figure out how to get more exposure. You don’t need to aim for the cover of CNN.com or Fox Sports – your local newspaper could be a great start. Think of an initiative that makes sense with you, your brand and your sport. For example, if you’re a runner, you could try to run around your country (or state) in x amount of days, raising awareness and donations for a good cause. That alone comes with a lot of exposure that will help people understand who you are and why they should care about you. 

Factor 3: The size of your Peakz community

Your Peakz community are fans that converted into scouts, and though they’ve reached the end of the funnel, you can’t neglect them. We’ve said it before, but 80% of your business comes from 20% of your customers. And in this case, 20% of your fans can spread the word further than you ever could. If you keep your community happy, they’re sure to tell others about it, which means there will be more fans to move down the funnel for you. If you play your cards well, you can create a snowball effect of fans that convert into scouts, and scouts converting fans into more scouts. Logically speaking, you will have less scouts on Peakz than you have fans on social media – and that’s fine. Not everyone wants to pay for content, but they can still appreciate you as an athlete. That said, the great thing about having a smaller, more dedicated audience is that engaging with them becomes a lot more manageable and appreciated. After all, these are your most loyal fans. 

Factor 4: Community engagement

Just to hammer down on the point we made before: take care of your community! If you have a community full of scouts who have no way to interact with you or feel like they’re special, you’re creating people that will threaten to “churn”. In this case, churning simply means “we were once your scout, but not anymore”. You will always have scouts who churn, but keeping your churn rate low is an incredibly important factor to your longevity on Peakz. The lower your churn rate, the more sustainable your monthly income will be. Why? Because you’ll have less fans that need to travel down the funnel to become a scout again! See what that 80/20 rule is so important? 🙂 

Factor 5: The “What’s in it for them” factor 

We’ve made this point before, but one of the best ways to find out what your scouts want from you is to just ask them. It makes them feel important, and you’re ensured that the content you create on your Peakz channel is tailored towards them at all times. And that’s what it’s really about. Scouts don’t just fund you just because it makes them feel good – they do it because they get something out of it. They become a part of your journey and get to see exclusive, behind-the-scenes content that they can’t get anywhere else. 

We hope that this post sheds some light on how you can generate income through Peakz, and how your social-media following and other channels tie into your Peakz channel. If you play your cards right, Peakz can easily become your main source of stable income – but just like entering a tournament, that requires preparation and effort. The good news? By reading this blog post, you’ve already done half the work 🙂 Now get going!

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